The Founder
"Fashion designs in addictions can have really effective results."
Tharushi Jayasekara is a young woman who lives her life artistically. She is a character who slowly develops a woman's successes through happy childhood and various experiments and foresight; Bold, free and ahead of her time. Family support and loyal friendships, as well as a thirst for culture, discovery and travel helped shape her personality. The clothes, freed from restriction and excess, create a visionary appeal that is timeless and yet very modern. She is an authentic girl who leads a very different lifestyle from other girls.
Brand
Mission Statement
To be the Ultimate House of High Quality, defining style and creating desire, now and forever.
Vision Statement
The House of AMBARA was founded by a unique, Powerful, feminine soul who propelled by her very core. By determining her world, she slowly influenced the world, fundamentally changing perceptions of style for everyone. We fulfill its vision by serving today's empowered women by embracing various techniques and making visible the truths that are hidden from the world with modernity and sustainability.
Customer Profile
AMBARA's major target market is the one who is well-versed in the AMBARA brand. They aware and showed about the AMBARA nature and brand history. They are regular customers and have grown with brand which provides a sense among of brand loyalty them. The target customer with kids don't want to sacrifice their own aesthetic choses for the sake of dressing their children they want their children to look like an extension of themselves.
AMBARA STP
Segment
Women who care about fashion and their daily lifestyle to stand out among all.
Target Group/ Audience
Upper affluent urban women. Having love and knowledge about the natural environment.
Positioning
Sustainability at its highest level. AMBARA emphasizes its timeless modernity and promotes the concept of "Fungi Ral", valuing the process applied to awareness in addition to wealth AMBARA has a good brand reputation and also holds the top positing in the market segment, however this segment is unique due to premium pricing.